In the last few editions of this series, I shared how strategic social media consumption helped me sharpen my thinking, stay ahead of trends, and bring fresh ideas into my organisation. But thereâs a second part to the story that felt much scarier at first: actually posting.
If youâre a finance professional whoâs been consuming content but holding back from sharing your own, youâre not alone. Iâve been there. The idea of posting publicly can feel vulnerable, self-promotional or even unnecessary.
But hereâs what Iâve learned: when done right, posting isnât about promoting yourself. Itâs about participating in the conversations youâre already learning from. Itâs about adding value, building confidence and creating opportunities.
And the shift from scroller to sharer can completely change how you show up in your career.
Letâs unpack some common roadblocks and how to move past them.
Pain Point 1: âI donât have anything original to say.â
The reality: You donât need to be a visionary to post. You just need to be thoughtful.
If youâre learning from others on LinkedIn, saving posts, bookmarking insights, sharing articles internally, then youâre already curating great content. The next step is simple: talk about what youâre learning. React to what others are saying. Share your take.
Try this:
- Re-share a post you found helpful and add a short paragraph about how it challenged your thinking
- Post a takeaway from a recent webinar or panel you attended
- Summarise a conversation you had with a peer that shifted your perspective
An example from my experience:
After attending the Stacked Sydney conference, I shared a short post about how energising it was to see in-house finance leaders embracing conversations, automation and AI. It wasnât a âhot take,â just an honest reflection. But it sparked comments, DMs, and follow-ups from others who felt the same way. Thatâs the power of joining the conversation.
Pain Point 2: âIâm worried what people will think.â
The reality: Everyone feels this. Especially in finance, where weâre trained to be precise, cautious and behind-the-scenes.
But here's the thing. No one expects perfection on LinkedIn. They want perspective. A human voice. An honest opinion from someone doing the work.
And the truth? Most people are too busy worrying about their own posts to judge yours.
Try this:
- Start by writing like youâre talking to a colleague, not an audience
- Share your own process. Itâs okay to say âIâm still figuring this out,â thatâs relatable
- If youâre not ready to post from your own account, comment on othersâ posts to build confidence
Pain Point 3: âI donât know what to post about.â
The reality: You probably already have 10 or more post ideas in your head or in your Slack threads. Start there.
Posting doesnât mean reinventing the wheel. It means opening up your workflow, your thought process, or your lessons learned.
Try this:
- Look at your last week. What question did someone ask you? What problem did you solve?
- Think about what you wish you had known 6 months ago â share that
- Turn your internal learnings into external reflections
Pain Point 4: âI donât have time.â
The reality: You donât need to post every day. Start with once every two weeks. Youâre not building a content engine. Youâre building a habit of reflection and visibility.
Try this:
- Block 30 minutes a week to write down thoughts and save potential post ideas
- Use voice notes or jot down ideas when theyâre fresh, then revisit them later
- Write in batches so you can draft a few posts at once and schedule them
Think of posting not as one more task, but as an investment in your visibility, leadership, and long-term career growth.
The Payoff: What happens when you start posting
Once you start sharing consistently, even once or twice a month, youâll start to notice a shift:
- People in your network will see you as a go-to for finance insights
- Youâll build relationships faster because people already know what youâre about
- Opportunities (advisory gigs, speaking invites, new roles) start to find you instead of the other way around
You donât have to be loud. You donât have to chase likes. You just have to show up with value and authenticity.
If youâve been consuming content but not creating it, youâre sitting on untapped potential. Start small. Start honest. Start with what youâre already learning.
The best time to start posting was six months ago.
The second-best time? This week.
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